Introducing Thousands Of Microbeads To The Midsole
Apart from Air, foam is a technology that Nike’s heavily betting their side on, but could be reaching the end of the lifeline. After the pinnacle of the tech in the form of the Vaporfly Next%, all that’s left honestly is to refine the smaller details and eke out whatever advantage they can get possible to make the shoe a little faster before. Diminishing returns are approaching fast on the tech, and exploring another type of cushioning may just be the breakthrough that the brand needs.
Enter then, the Joyride Run FK, featuring very little in the way of foam, instead adding thousands of micro TPE beads to the midsole for a truly moulded feel that is bouncy, but more importantly, comfortable all across the foot area.
According to Nike, the Joyride is “engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energy-returning package.”
How the shoe achieves this is by placing the beads in zonally tuned pods, rather than letting all in the casing much like a ballpit. Focusing on the pressure points of the foot allows for a truly dynamic footbed that moulds to your arch and size, no matter how high, low, wide, or narrow the foot is.
Stay tuned as we go in-depth to the technology over in the coming weeks, providing you with the coverage on the inspiration, and construction of the shoe.
The Nike Joyride Run FK is currently only available to Nike Members that drops on the July 25th, but a global release is set to happen on August 15, for an approximate retail price of RM 740 RM.
