Written by Ardi
Japanese Fashion label Onitsuka Tiger is collaborating with the Japanese make up brand Shu Uemura, to launch a new pair of sneakers.
Both brands are known globally for their authentic style and product. Onitsuka Tiger offers a modern collection that infuses sports, tradition and innovation while Shu Uemura provides “individual beauty” letting self expression for everyone.
This collaboration includes a pair of sneakers and eleven makeup items which they will be launched in the same order.
This unique sneaker is based on the Onitsuka Tiger’s new model “DELEGATION EXTM” which is influenced by the shoes worn by the Japanese team at the 1964 Tokyo Games.
The sneakers’ material has a shiny coat which resembles some sort of make up mixed with lustrous cow leather and the Tokyo Red color of the shoe reminds us of the famous red cosmetics by Shu Uemura.
This shoe is not just all beauty! If you’re worried about comfort, FLYTEFOAM™ Propel, a highly responsive sponge material, is used to make sure you are comfortable at all times.
The categories for the cosmetic items are (eyeshadow pallets, lipsticks, cleansing oils, foundation brush and eyelash curler) which will have the signature Onitsuka Tiger Stripes. The makeup items use similar colors to the shoes which are Tokyo Red, Energy Orange and Indigo Blue which gives them a vibrant and dynamic look.
Pairs are very limited however, as less than 20 pairs will be making their way to Onitsuka Tiger online on May 1, 2020.