Hu is more than just a campaign or a collection of footwear models, it represents a belief. Hu is a name based on the first syllable of “Human”, seeks to bring us together as people; celebrating both our cultural differences and our collective power. Every adidas Originals collaboration seeks to push the brand into new territory. Last year, Hu range introduced in partnership with American singer-songwriter, rapper, record producer, and film producer, Pharrell Williams took the NMD and toyed with its shape and colour. Once again the people from adidas Originals are thrilled to unveil their brand new silhouette and Pharrell’s first ever signature model the Tennis Hu.
Both launch editions acknowledge and pay tribute to the past, with colour ways based on two of adidas most iconic tennis shoes. The white pair with green detailing is a homage to the Stan Smith while the yellow lacing, yellow sole, and golden heel tab are hallmarks of the Forest Hill, the 1970s court classic.The Tennis Hu is a breathable summer model which boasts adidas’ key footwear technologies in an updated execution. The shoes white upper is constructed using flexible Primeknit. Its distinct fabric texture continues on to the lightweight EVA midsole as pronounced waffle e structure. The lacing system is built into the shoe’s body and the tongue features a suede tab with the adidas Originals insignia. For the Tennis Hu, adidas and Pharrell’s take the components of a modern, lightweight runner and cast them on a casual tennis model.
As one of the world’s highest regarded producers, Pharrell is a maker – as a songwriter he is a storyteller, so expect each forthcoming edition of the Tennis Hu to be accompanied by a strong narrative. The Hu line was launched last year with Pharrell’s simple statement “I play for the human race”. Pharrell’s uses his experiences from traveling to all corners of the world as a source of inspiration behind the upcoming colorways. All the best collaborative sneakers come with a story. Here is a sneaker that treads new territory while clearly nodding to adidas Originals’ rich history.
The “Tennis Hu” will be released this May 6th 2017 at the adidas Originals stores in Pavilion as well as CROSSOVER Midvalley and the adidas Malaysia online store here, and will retail at RM610 per pair.
