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A pioneer in the Malaysian skateboarding scene as being the first local skateboarding brand to produce their own shoes that cater to skateboarders, the brand has just released their latest collection for the year 2013. All the shoes have improved features on them after some R&D and testing on their own team riders. The new collection all comes with a ‘Free Flex Outsole’ which has improved flexibility and weight. The sole is made out of ‘herringbone pattern high traction’ rubber.
A-Suede which is a high abrasion durable suede completes most of the uppers, while the heel has a stiffer heel lock that locks the skaters heel in place. R.I.C.H. insoles make up the inside of the shoe, which stands for “Rubber Impact Cushion for Heel”. All shoes are already available and you can get in touch with Principle through their Facebook page or just buy one online through their online website.