PUMA has definitely stepped up their game in the lifestyle department and now, they are elevating it with an exclusive collaboration with Montreal-based streetwear label, Atelier New Regime (ANR). ANR is well known for their streetwear ready-to-wear which incorporates modern, French-influenced designs, English ethnicities of Montreal and motorsport drawn inspirations.
ANR was founded by three dreamers, a collection of creatives, passionate about art, design, photography and street culture. Recognized for their refined aesthetic, prominent slogans and striking use of the color orange, ANR often challenge themselves to offer the market design-conscious pieces and innovative experiences. For the AW’18 debut collection, ANR takes their seasonal staples to the next level by lending their design influence to a range of PUMA styles namely the classic Suede, Court Platform, Basket Boot, TSUGI Jun and the Thunder. Rugged outsoles, reflective pullers and large rubberized logos, the collection blends in the technical details of sports with street-ready styles.
The Basket Boot ANR leads the pack with a build of tonal neonprene upper, a waterproof branded zipper on the forefoot, winterized rugged outsole, dripping in scarlet Ibis and PUMA Black colorways. The look book is completed with a range of motorsport-inspired cut lines and oversized logo print apparels to pick from.
The collection is now made available for purchase in major PUMA outlets with a price range of RM169 to RM716.
