PUMA Reopens The Archives To Revisit The CELL Endura

  • By Julian Leong
  • Dec 5
  • 0

As vintage clothing start picking up as a trend, global sports brand PUMA revives a 90’s silhouette from their archive dubbed the CELL Endura “Patent 98”. The revival of the silhouette is to commemorate the silhouette’s 20th anniversary since it was released. First introduced in 1998, the CELL Technology was built and designed using stable-cushioning with blow-molded polyurethane elastomer (TPU) which was configured in a pattern of hexagonal cell.

The CELL Endura returns to redefine street style across broadways and runways with new production techniques, combining the original tooling with revolutionary CELL technology located in the midsole. The CELL Endura  “Patent 98” is upgraded with digital stitching and built with mesh uppers and hints of suede and glossy patent leather. Another detail to highlight for this release is the embroidered OG CELL PUMA branding on the heel.

To further celebrate the silhouette’s 20th anniversary, PUMA will be releasing the CELL Endura for women in a Pale Pink colorway. Similar to the men’s pair, the CELL Endura features digital stitching, breathable mesh upper with suede overlays and PU coated leather to cover the upper.

Get both the CELL Endura “Patent 98” and CELL Endura Women’s at PUMA KLCC and Crossover at RM619 on the 6th of December!


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