The party was inspired by the classic look and feel of the 90’s neon days. Bright and loud colors, UV lights, classic 90’s hits as the background music and brand ambassadors dressed up like Will Smith in Fresh Prince of Bel Air, is pretty much how we would sum up the party in a nut shell.
But the event was more than just a throwback themed party, the event was a signal of what to expect from the brand in year 2014. A comeback of the classics silhouettes, like the “Kamikaze” and the “Pump Fury”, both of which are classic favorites even until today. The party also featured a preview of the upcoming Pump Fury releases for 2014, which marks the 25th anniversary since the creation of this iconic shoe. A special collaboration between DJ Xu, Joe Chia and Reebok was also launched at the party which features a t-shirt and an all black classic varsity jacket.
Expect a whole lot from Reebok this year as there big things lined up from them, in the meantime check out the pictures of the party courtesy of Reebok Malaysia’s Facebook Page.
