To be honest, nobody would’ve seen this coming, and the jab was definitely not subtle, as Skechers bluntly points out Nike’s mishap with Zion Williamson’s basketball shoes splitting apart during a game against North Carolina, causing him to sprain his knee and subsequently missing the next two games as he recovers.
The brand’s Instagram inspired ad appeared in the New York Times paper, on a half page space just to throw a lil bit of shade to Nike, but the effect remains to be seen, as let’s face it, who would wear Skechers now in this day and age?
i usually wouldn’t implore you to buy the paper for an ad, but you’ll never see shade like [squints] skechers is throwing at nike on page 3 of tomorrow’s nyt sports section again pic.twitter.com/wu9tQGacrf
— Josh Crutchmer (@jcrutchmer) March 2, 2019
Nevertheless, it’s a good conversation sparker, and Nike’s reply is yet to be seen, but we’ll update you if there is any.