The third iteration of Parra’s collaboration with Nike, the Air Max 1 and Zoom Air Spiridon arrived to overwhelming reception when it was released a few days ago, following the hype of previous collabs, such as the Cherry Wood Air Max 1 and “Amsterdam” colourways. As with all hyped up items, the tail of resellers starts to follow up to the release date, but one retailer isn;t having any of it.
In a bid to curb resellers from massively inflating the newly released Parra Air Max 1 and Zoom Air Spiridon, Solebox in Germany have come up with a simple, yet brilliant way to do just that: by forcing buyers to wear their shoes before they walk out of the shop, effectively Un-DSing the shoe in the process. Some resellers immediately cleaned their outsoles outside the storefront, whilst others tip-toed in their shoes to negate creasing on the midsole.
The German retailer had this to say on their Instagram: “For this release, we did a ‘walk out’ which means they had to wear the shoes before leaving the store, but boy, you can’t stop ‘em from reselling, they immediately started to clean the shoes.”
What do you think? Should people be allowed to do whatever they want with the shoes, or is this one small step in a direction to make sure actual collectors get the pair without having to choke for resell prices? Sound off in the comments below.
In other news, PUMA has just released its new Suede 50 with Santa Cruz Skateboards.
