It’s nearly been 1 week since the arrival of the Yeezy Low Boost 350 in Malaysia. The build up of the hype before the Kanye endorsed release was nothing short of insane and on the 27th of June 2015, it quite literally exploded. Only 100 tickets were balloted out at Adidas’s store at Pavilion, KL and Crossover Sunway respectively with the results less than satisfactory for nearly everyone who couldn’t get their hands on a pair.
Fights nearly broke out, arguments were started and people were cutting the queue until the police made an appearance to maintain order in Pavilion. Basically, all traces of civilisation disappeared for a couple of hours leaving many with a sense of discontentment that thankfully did not escalate into a full scale riot. Many sneakerheads went on Facebook and Instagram afterwards to voice their displeasure at what they perceived to be poor management of the release and a majority of their displeasure was pointed in the direction of Adidas Pavilion.
Thankfully, there was no drama at Crossover, Sunway but maybe it’s because there weren’t as many people queuing up compared to Pavillion’s (an estimation of more than 500 people while some others say it was close to a 1000). So, we have all heard the complaints, seen the throngs of people and the videos of people running all for this 1 model that drove everyone into frenzy mode, the likes we have not seen since the Air Jordan 1 ‘Bred’.
Now that the dust has settled, our question to you, our dear readers, is this:
What would you have done better if YOU were in charge of the Yeezy Low 350 Boost release?
Perhaps more raffle/ballot tickets, implementing new rules, a day combo release etc.? So let us hear it, your ideas and suggestions that would perhaps help in future shoe releases such as this. Tell us in the comments section below but enough with the hate that has been circulating around. Constructive and positive suggestions will be very much welcomed. Who knows, maybe a few of our readers are from the major shoe companies and would take your suggestions into account. So fire away!
Photos of Crossover by Aaron Lee and of Adidas, Pavilion by Wan Rafiq
