Back in 1987, we saw the release of the Air Max 1. The first ever shoe to be spotting a visible Air unit which made the whole world go bonkers over them. So much so that even till this day, it is still a very sought after pair with a heavy cult following behind it. But back in 1987, the Nike Air technology isn’t something new. Many Nike shoes already had the cushioning technology, which first appeared in the Nike Tailwind in 1978. But seeing is believing.
Tinker Hatfield set out to achieve just that. He wanted to people to see the Air unit so that runners could better understand its cushioning benefits. He designed the Nike Air Max with Visible Air, which gave birth to a franchise that will forever alter the course of sneakers. BUT, the story of visible air did not begin with Mr. Tinker’s design, instead, it started with David Forland, Nike’s Director of Cushioning Innovation. He is the world’s foremost expert in visible air and have been pushing the technology into unexplored new territories for the past 30 years.
Since it is less than 10 days away till Air Max Day (26/3/15), Nike released a full story on David Forland’s journey through the land of Air, and some of the obstacles he faced in coming up with the Air Units you see on some of your favourite pairs of Air Max. Read the FULL STORY HERE.
