Sneakers

Virgil Abloh Discontinues ‘The Ten’ Series With Nike

  • By Nabil Kamal
  • Dec 27
  • 0

It was all everyone else could talk about end of last year, and pretty much this year, but as they say, all good things must come to an end. After the original line of The Ten, and 15 more spin-offs from The Ten, Virgil has finally closed the chapter on the collaboration in an Instagram story post.

 

Depending on who you ask, this could both be a good thing and a bad thing, in the sense that there won’t be as much brash Off-White X Nike shoes as fashion and the trend will focus its eye somewhere else, but it also means the end of one of sneakers’ most prominent era. Regardless of your stance on the brand, the collaboration has without a doubt made its mark in history, became the catalyst for other brands to push bolder branding, and makes itself known in the industry like a dot that can’t be scrubbed off of a white cloth.

So what’s next for Virgil? Given his now well-known cryptic nature, we can`t say for sure that the collaboration will end. There have been some talks that the next round of partnerships will not be Off-White X Nike, but Virgil X Nike, an evolution that has some pretty big shoes to fill. Who knows? All we can do is sit and wait for what 2019 has in store for the rest of us.

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