Puma partners with Puma’s global ambassador, The Weeknd debuts first footwear collection; Puma x XO Parallel that is a boot inspired by military combat. The silhouette’s upper will be decked out in rich Italian nubuck leather and Ignite cushioning technology in the midsole. The shoe has been teased plenty by The Weeknd, who wore pairs during several stops on his current Legend of the Fall tour.
“We’ve been building the XO brand for a long time now,” The Weeknd said, via press release. “It’s gone beyond product and the PUMA x XO collab is an extension of everything we’ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic is an amazing opportunity.”
Puma x XO Parallel retails at RM1010, available at Puma retail stores and SoleWhat, Midvalley.
