Kanye’s Christian rebirth has had a ripple effect on the things that he’s producing. First is the “Jesus Is King” album, followed by more emboldened Jesus related merch, and now it’s spilled into his footwear, namely the last few colourways of the 350 V2s before the 380 takes over.
Welcome, to the Yeezy 350 ‘Yecheil.’ Taken directly from the Hebrew language, the masculine name translates to ‘May God Live,’ and presents a whole new palette that’s not usually experimented upon with previous colourways.
A black base and matching sole unit makes the background for a tri-colour weave of various shades, including faded yellow, blood reds, balanced out with pastel blue.
The Yeezy 350 ‘Yecheil’ drops this Friday, 20th December on Yeezy Supply and in-stores at adidas Originals KLCC.