“If we show emotion we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, delusional,” A determined Serena Williams narrates throughout the course of the video. Looking back at history, women have always been at a disadvantage in terms of biased rules, or because before no woman have participated in the event and cemented societal norms back during its inception.
This bias was clearly defined as Katherine Switzer, decided to join the Boston Marathon to prove to her running coach that she wasn’t too fragile to run one, registering for a competition that had banned women from joining, having her bib ripped out by a race official, and yet, finished the race, subsequently destroying the gender barrier as the female ban was lifted 5 years later.
It was considered crazy, and out of this world, that a woman would want to compete with other male runners that the idea was downright ridiculous and she’d had absolutely zero chance of winning, until it was done.
This ad then, serves as a reminder that the idea of a woman changing her sport, playing to the international level of football, dunking, coaching a team, were all crazy ideas, until it was done.
Dream crazier, and Just Do It.
