adidas Teases Its Next Collaboration With Beyonce

After announcing a deal with adidas last April, the Queen of the world is ready to unveil her first major collaboration in conjunction with her brand, Ivy Park, showcasing plenty of key pieces that focuses on what looks to be a more athleisure centric line up. Apart from the apparel, three silhouettes also make up… Read more »

From The Thread EP5 With Ethan and Bryzoid From OBSCR

Placing its focus on the anatomy of the human body and movement in garments, OBSCR has travelled from doing athleisure wear, to experimenting with underground rave culture in its latest casualwear collection. Co-founders, Ethan (ig: Ethancurzon) and Bryan (ig: bryzoid) talk about why they started the brand in the first place, the changes in creative… Read more »

New Clothing Brand Eversince Combines Minimalist Aesthetics With Athleisure Wear

A new player has entered the scene, and is set to place its footing amongst the local streetwear groups here in Malaysia. An athleisure outfit, EVERSINCE debuts its first collection, aptly named ‘Establishment,’ a collection focused on minimal aesthetics surrounding its wears, and this is done to a tee. Only solid colours are employed, namely… Read more »

The Master of Shadows Wants You To Re-Think Athleisure

Back in the 20th century, clothing is categorized into different activities & purposes. Leisure clothing is for leisure, and sporting clothing is strictly kept for sporting activities. However, as the years pass and now in the 21st century, the general population is much more health conscious than ever compared to the past, and many clothing… Read more »

Peek A Look At OBSCR’s Fourth Collection

Born from a collective of ideas, OBSCR’s Fourth Collection was drawn from the perspective of its creators founded on concepts that were rejigged from season to season since the past release. The thematic of the collection remains true to the brand DNA of diverse styling and colour palette, with many of the pieces defining the… Read more »