adidas Yeezy 350 Boost Detailed Look

We gotta admit that before we held the shoe in our hands, just by looking at the pictures on the net, we thought the sneaker would be extremely light and flimsy. Upon holding it in our hands, the shoe feels solid, durable, and definitely well made. Even the Primeknit upper is thicker than usual. Kanye… Read more »

Crossover X Reebok Ventilator “Nam Pack”

The guys at Crossover have been killing it lately not just locally here in Malaysia, but internationally. Late last year they dropped their Reebok Pump collaboration, and this year they have teamed up with Reebok once again to put out their latest collab, the Crossover X Reebok Ventilator “Nam Pack”. The shoe is released in… Read more »

Unravel “BOOM TOWN SLICKERS” With Giovanni De Marchi

The guys from Crossover Concept Store managed to get on the line with Slam Jam‘s Marketing Director; Giovanni De Marchi about the brainchild behind “Boom Town Slickers” collection. Check out the interview session below:-   1. Just an introduction to Malaysian folks, can you tell us the meaning behind the name of “Slam Jam”? The name… Read more »

COVER by Crossover

Although the Crossover Concept Store in Mid Valley was just recently opened sometime in November, Jem and the Crossover team do not show any signs of slowing down with the opening of their latest store, COVER by Crossover. COVER by Crossover is a multi-label store which carries premium street fashion labels such as Mark McNairy,… Read more »

MASSES’ Top Happenings of 2014

Man that was fast! 2014 just flew by in a flash and here we are reviewing the year, AGAIN! Yessir! It is THAT time of the year where we look back at the year, and highlight some of the top happenings. Whether it was the best, the worst, the stupidest or just plain genius, if… Read more »

Crossover x Reebok Pump 25th Anniversary “REDUX”

Continuing from the earlier Reebok Insta Pump Fury “Apocalypse Now”, Crossover and Reebok worked together again to rework another Reebok classic, the Reebok Pump. Maintaining the iconic colorway of black and punk pink which can be found on the nylon + nubuck upper, the shoe also features other detailing like the white tiger camo overlay… Read more »