HUF SPRING 2017 LOOKBOOK

Embracing HUF’s roots in subversive skate and street culture, the HUF Spring 2017 Collection is driven by common ideologies of punk, reggae, and dancehall movements from the late 70s and early 80s. Vintage patterns, strong iconic motifs and bold graphic language of that era are re-contextualized into contemporary apparel silhouettes and illustrated across styles such… Read more »

HUF MY: Conscious Editorial by Bryzoid

In an effort to constantly keep things in the “Wait What?” Spirit, HUF Malaysia has teamed up with local creative powerhouse and fine-art photographer Bryzoid to produce an editorial titled “CONSCIOUS”, featuring a lot of “Wait What?” moments and HUF staple pieces. Keeping it raw, the editorial tells a story through each picture, expressing specific… Read more »

HUF X THRASHER “TOUR DE STOOPS” Collection

HUF WORLDWIDE is a manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by founder Keith Hufnagel’s unique skate experiences, HUF embody cultural inspiration and ideas, represented by its world-renown skate team and ambassadors. Since 1981, thrasher magazine’s monthly publication captures skate sub-cultures through raw and honest storytelling. Both rooted in… Read more »

Cloakwork Brings His A-Game In HUF ‘Classic Hi’ Shoebox Art

HUF‘s Classic Hi silhouette is a sleek thing of beauty, and local graffiti artist Cloakwork likely shares the sentiment. Although a mainstay name in the Malaysian graffiti scene, his talents are not defined just by his detailed graffiti. Walls aren’t his only canvas. In his latest flexing of his creative muscle, the man picks up a… Read more »

Recap: SneakerLAH 2016

The second coming of SneakerLah, arguably the largest local-flavoured sneaker convention to sprout within our shores, has come and gone, leaving behind satisfied sneakerheads and new owners of killer kicks. The two-day event that took bucketloads of sweat and tears to pull off was a happy success, so if you couldn’t make it this year,… Read more »

HUF Fall 2016 Collection

HUF’s latest Fall 2016 collection builds upon its skate origins by reflecting downtown city streets while introducing an athletic-inspired, technical concrete-print collection that captures skateboarding as well as its urban landscapes. Highlights of this collection include the convergence of Collegiate Americana with East Coast military academy tradition on the classic varsity garment and easy-to-wear pieces… Read more »

HUFMY Presents: Prologue Series – Airliftz

Armed with a desire for unearthing Malaysia’s gifted, HUF’s new initiative, The Prologue Series exists solely to highlight our underrated and underappreciated local talents. For today’s prologue series, we had a chance to sit down with local young rapper Airliftz where he talks about how his musical journey changed him from a zero to a hero,… Read more »

HUF Summer 2016 Editorial

With the Summer ‘16 Olympic Games just around the corner, HUF is celebrating the games with a wide range of sports-driven garments that embody both the brand’s classic aesthetic and iconic team colourways. Despite the games as the clear inspiration, HUF Malaysia injects local vibes into the release by incorporating the talents of local street photographer Shafiq Saleh… Read more »