In an effort to constantly keep things in the “Wait What?” Spirit, HUF Malaysia has teamed up with local creative powerhouse and fine-art photographer Bryzoid to produce an editorial titled “CONSCIOUS”, featuring a lot of “Wait What?” moments and HUF staple pieces. Keeping it raw, the editorial tells a story through each picture, expressing specific… Read more »
Tag: HUFMY
HUFMY Presents: Prologue Series – Airliftz
Armed with a desire for unearthing Malaysia’s gifted, HUF’s new initiative, The Prologue Series exists solely to highlight our underrated and underappreciated local talents. For today’s prologue series, we had a chance to sit down with local young rapper Airliftz where he talks about how his musical journey changed him from a zero to a hero,… Read more »
HUF Summer 2016 Editorial
With the Summer ‘16 Olympic Games just around the corner, HUF is celebrating the games with a wide range of sports-driven garments that embody both the brand’s classic aesthetic and iconic team colourways. Despite the games as the clear inspiration, HUF Malaysia injects local vibes into the release by incorporating the talents of local street photographer Shafiq Saleh… Read more »
HUF Summer 2016 Apparel Collection
With the 2016 Summer Games in Brazil on the horizon, HUF has dedicated this season to expand upon its contemporary-athletics wear with its new repertoire of sport-focused garments bearing iconic team colourways. Taking inspiration from the distinctively designed jerseys commonplace among football leagues the world over, HUF’s Summer 2016 Apparel Collection features a sublimated triangle-gradient motif that has been applied… Read more »