CELEBRATING 45 YEARS OF NIKE CORTEZ IN SPORT, STYLE AND CULTURE

Released in 1972, The Nike Cortez has put many things: a shining example of Nike co-founder Bill Bowerman’s drive to better equipment for runners, the first Nike to offer visible technology and an endearing pop culture icon. Over the years the shoe has propelled champion runners, graced silver screens (in a 1994 best picture winner,… Read more »

KD10: MORE THAN MEETS THE EYE

Nike has recently launched KD10, the latest addition of the Kevin Durant signature basketball line with authentic innovation and inspirations matching with the athlete’s own trajectory. The Flyknit construction allow Durant and Nike designer Leo Chang to create the most advanced Flyknit ever produced for basketball – precisely for flexibility, breathability and support just where… Read more »

NIKE #BREAKING2: THE TWO-HOUR MARATHON ATTEMPT

For decades, the two-hour marathon has been a dream. Even as the best of the best have inched the world record closer, many studies still suggest the two-hour barrier is decades away. But for them at Nike aren’t the type to wait for dreams to become reality. Instead, they’re got to work on reaching the… Read more »

COMING SOON: Nike Air Sock Racer Ultra Flyknit

The laceless Nike Air Sock Racer was originally release in 1986 as a marathon shoe, it was undoubtedly ahead of its time, paving the way for Nike innovations that would impact sport beyond running. Its four-way stretch, elastic mesh upper, with two straps for support, foreshadowed the development of Nike Flyknit, while its free-fitting last… Read more »

DETAILED LOOK AT THE NIKE AIR VAPORMAX

Nike released yet another silhouette in a month-long celebration of their 30th Anniversary of Air Max with a revolutionary design unlike any model before it. Introducing the very first pair with a fully exposed bubble, Nike Air VaporMax is all set to bring comfort and flexibility to a whole new level by fusing Flyknit construction… Read more »

A New Breed of Hypervenom

The Swoosh started off 2017 with a bang with the all new Hypervenom 3. With only two things in mind of the designers: cut and strike. They finally introduced a whole flyknit upper on the Hypervenom range. The most obvious improvement is of course the flyknit upper, the Hypervenom 2 saw a lot of complaints… Read more »

Nike Scores With Johor Darul Ta’ Zim FC

Nike Malaysia and Johor Darul Ta’zim FC (JDTFC) cemented a new three-year sponsorship at the unveiling of the 2017/2018 season team kit today. This partnership reinforce the brand’s essence of supporting local athletes and true sportsmanship.  The agreement extends across all four teams under the State’s banner: JDT I – Malaysia Super League, JDT II… Read more »

HISTORY101: Nike Air Force One

The sneakerhead community will definitely be aware of the low and mid-cut Nike Air Force One white on white. It’s one of several definitive Nike kicks that have put the rails on for the hypebeast train, after all. But more than that, it was the progenitor of all future Air Force silhouettes and thus the start… Read more »

Harimau Malaysia Gets New Skin

Nike Malaysia and Football Association of Malaysia (FAM) just unveiled the latest Malaysia home and away kit for 2016 to 2018 at Majlis Sukan Negara (MSN), Bukit Jalil. The home kit is black with yellow stripe trimming on each side while the away kit is white in colour with gradient white stripes across the front… Read more »