Masses Picks: PUMA Sneakers You Are Sleeping On

Anyone who knows even a tiny bit of sneakers know that the scene is currently littered with smatterings of Off-White this and Off-White that at every corner you peek. It’s glaringly obvious that the scene here is driven by hype, and is steering attention away from other brands that truly deserve more credit, underrated brands… Read more »

The History Of The Football Boot

We’re now right smack in the middle of World Cup month, and this time round presents an interesting twist compared to the last few World Cups of 2014 and 2010. After the defeat of major players and team favourites from the likes of Germany, Spain, and Argentina having had to pack up their bags and… Read more »

Ronnie Fieg x New Balance 998 (Made in USA) “City Never Sleeps”

The Made in USA 998 sneaker was redesigned for the first time, inspired by what’s revolves around Fieg’s upbringing in New York City. This 998 featured Fieg’s iconic tri-blocking with different tones and material executions. The white reflective N logos account to NYC’s endless stream of bright lights, midnight navy nubuck featured on the saddle… Read more »

MASSES Favorite Sneakers of 2015

We are fast approaching the end of 2015 and it has been another great year for sneakers. Earlier this year, we wrote an article about the emergence of adidas as a force to be reckoned and boy, adidas did not disappoint. It has been a strong year for the sneaker conglomerate from Germany but that… Read more »

KITH x HIGHSNOBIETY x PUMA “A Tale of Two Cities” Pack

2015 marks Highsnobiety’s 10-year anniversary and, to celebrate the occasion, the site has tapped KITH and PUMA for a commemorative release. Inspired by their respective roots in New York City and Berlin, the pack is named “A Tale of Two Cities” where we see KITH founder Ronnie Fieg reworking both the Blaze of Glory and… Read more »

Ronnie Fieg x PUMA R698 & RF698 Mid “Sakura”

Ronnie Fieg continues his strong relationship with PUMA as he releases yet another collaborative venture – The Sakura Project. The collection features a special edition of the popular R698 silhouette, as well as an all-nw mid-top silhouette designed by Ronnie Fieg himself, dubbed the RF698 Mid. Both models represent the sakura cherry blossom season in… Read more »