We have touched on various topics previously but we are yet to discuss a noticeable trend in recent times which may be obvious to some and the topic for today will be, branding. We are not talking about initiatives by footwear brands to further promote their brand, but we will be focusing more on consumer’s… Read more »
Tag: supreme
What Went Down At Sneakerlah 2018
Sneakerlah, upon arriving wasn’t what I expected it to be. What greeted me at the front of the door was a long line of visitors eagerly waiting to enter the venue, faces a bit wrought with drowsiness as the targeted age group wakes up before their usual time to attend Malaysia’s biggest sneaker event. Sneakerlah… Read more »
The Different Types Of Sneakerheads You’ll Meet In Malaysia Part 2
It’s been a few years since we first talked about the different types of sneakerheads we meet in Malaysia. By now, terms like “hypebeast” or “OG” are a norm and thrown around casually in the sneaker/streetwear scene. Nothing stays the same though, and the scene is thriving a lot more now compared to what it… Read more »
The Complete Index To Streetwear Stores In Klang Valley
Klang Valley is a big melting pot of culture. Every now and then it’s not uncommon to come across a few people dressed head to toe in heat, and more often than not, it’s easy for the streetwear head to intersect with another decked out in a completely different style than you, and the level… Read more »
Why Birkenstock Turned Down Vetements And Supreme
Birkenstocks. The staple of any Subang college kid, senior citizens, and our Editor. Very much commonplace in these age groups, you have never seen a Birkenstock ad ever, but you’ll still know of its existence through word of mouth, so imagine our surprise when we saw Birkenstock headlining media sites, more so with a hypebeast… Read more »
Malaysia’s Very Own Streetwear Buster Cracks Down On That Fufu
Streetwear busters are quite commonplace in the scene, with folks from the likes of Dietprada, and Yeezy Busta actively calling out celebrities for flexing fake items on their Instagrams. It’s quite feel good to be honest, almost cathartic in nature to find that we aren’t the only victims of these scams, our local celebrities too… Read more »
The Behavior Of Malaysia’s Streetwear Scene And How It Affects The Resell Market
(The article is an opinion piece and may not reflect the views of Masses in its entirety) If you’re into sneakers or actively seeking your next streetwear purchase, you would probably realize by now how almost every reseller in Malaysia has the same product for sale. You can see resellers sprouting from every corner, trying… Read more »
7 Underrated Collabs Of 2018 So Far
Half of 2018 has gone by, and we’ve seen some fire so far, from the Nike React Element 87, Off-White Converse, Sean Wotherspoon Air Max 97/1, and the upcoming Off-White Air Jordan 1 “UNC,” but along with it, came a plethora of other collabs that were overshadowed by the ones previously mentioned. Good news is, the… Read more »
Merayau: RED30
Where you least expect it, a streetwear store pops up in an antique store in Amcorp Mall. Interesting, we know. Watch the entire video to find out more on how RED30 came about, why they opened their store in an antique store, and what they have to offer. Stay tuned till the end of the video for… Read more »
The Weekly Recap 02
Childish Gambino has blessed us with a new music video, Avengers: Infinity War hit a new milestone, sprinkled with a little bit of General Election drama, this week was definitely packed with events. Here’s what you may have missed out on, starting with… UMNO Has Sacked Its Party Veterans In a pretty dramatic turn of… Read more »