The Borak-Borak Sessions: Simone Legno of TokiDoki

You can say that Simone Legno is a rock star in the pop culture scene worldwide. His fans wait overnight for his meet and greet sessions, they collect every single collectible toy that he creates, and they tattoo his artwork all over their bodies. The co-founder of the brand “Tokidoki” definitely have come a long… Read more »

Recap: “TOKIDOKI Wonderland”

Simone Legno and his partners, Pooneh Mohajer and Ivan Arnold, had a vision and thus, TOKIDOKI the brand is born. TOKIDOKI translates to ‘sometimes’ in Japanese. Started in 2005, the brand has since created apparel, footwear, handbags, cosmetics, accessories, and other products with their larger-than-life characters. The brand has collaborated with high-profile companies like LeSportsac,… Read more »