adidas Has Just Served Us The Pinnacle Ultraboost With The Ultraboost 20

The adidas Ultraboost has long been in the game and is a very well known silhouette from all walks of life, from your aspiring hypebeast to your grandparents. Now, after countless iterations, design variants, and collaborations, adidas believes it has designed the peak Ultraboost silhouette, using help from space. Bold claims. Drawing parallels with the space… Read more »

Why The Adidas Futurecraft.Loop Is An Important Step Towards Sustainable Footwear

It Also Means That Your Sneakers Will Perpetually Live On Forever. Futurecraft is no longer just 4D. Just recently, Adidas shook the world a little bit by introducing a sneaker that is 100% recyclable, called the Futurecraft.Loop, with the idea behind it that you it would complete the circle between manufacturing and consumption and back to… Read more »

The New Adidas Ultraboost 19: Worth Your Purchase?

If you’ve been on Highsnobiety as of late, you would’ve seen an article of the new Ultraboost 19 being featured extensively as Adidas tells the story of how they deconstructed the model, and rebuilt it after picking out the fundamentals that could be improved on. Product images enticed readers with a view of a silhouette that still… Read more »

There May Be A Massive Restock Of The V1.0 Ultraboosts

The Multicolour 2.0s were just a teaser Rumours are a dangerous thing. It builds hype on unstable ground, then crashes when all of it is unfounded. So you can imagine how we wet our pants a little bit when Adidas started slowly releasing OG colourways of the only acceptable versions of the Ultraboost silhouette: the… Read more »

Is BOOST Overplayed?

We all remember BOOST. The TPU bubble that provides class leading cushioning and rebound, the technology that was a Red Dot award winner, and subsequently, the darling in any sneaker collection. BOOST had truly taken over the sneaker world with the introduction of the Ultraboost, NMD, and preceding that, the Energy BOOST during its heyday… Read more »