An Interview With Jem Crossover – “Velvet Twin Pack”

The 1990s was the era in which Puma took on the running world with its Trinomic technology, a uniqueness that allowed the brand to establish its dominion in runners’ footwear. Later on, the classic runner silhouette was altered to adapt to an urban lifestyle. Fast forward to the here and now, Crossover Concept Store has,… Read more »

Unravel the Velvet Twin Pack’s “Mystery” this Saturday!

The second half of the Velvet Twin Pack, the result of the Puma x Crossover collaboration, is set to finally hit retail stores this coming Saturday, 7th May! Fittingly called “Mystery“, this final part of the Blue Velvet-inspired collection focuses on a colourway that’s evocative of the dark and intriguing nature of the antagonist in the… Read more »

PUMA x Crossover Velvet Twin Pack Part 1: Roses

With a retro film as its muse, Crossover and PUMA have struck a collaboration which will culminate in the launch of the Velvet Twin Pack collection, comprising two pairs of shoes that embody dark hues and symbolic references. Both shoes are reimagined counterparts of PUMA’s Blaze of Glory and Disc Blaze silhouette named ‘Roses’ and… Read more »