Blacking out, or murdered out seems to be a trend that’s picking up again, particularly in the notions of football, but the whole idea hasn’t exactly escaped the realm of streetwear completely, as exemplified by Hype Clothing. In the 2nd season of its “Fade To Black” series, the current crop of athleisure essentials get dressed… Read more »
Tag: xeno
MASSES Favorite Sneakers of 2015
We are fast approaching the end of 2015 and it has been another great year for sneakers. Earlier this year, we wrote an article about the emergence of adidas as a force to be reckoned and boy, adidas did not disappoint. It has been a strong year for the sneaker conglomerate from Germany but that… Read more »
Look Out: The Three Stripes Primed to Boost Up
Coke vs Pepsi. Apple vs Microsoft. McDonald’s vs Burger King. UPS vs FedEx. Chicago Bulls vs Utah Jazz. What do they all have in common? A rivalry. Rivalries make great stories and the greatest rivalries make the greatest stories in history. Today we take a look at 2 sportswear companies with one of the greatest… Read more »