MASSES’ Top Happenings of 2015

Its that time of the year again where we look back at the year that has just passed us by and we evaluate it, make new new year’s resolutions and procrastinate about achieving that resolution, and repeat it next year. For us, we try to be different. How? We usually aim for bigger and better… Read more »

adidas Yeezy Boost 350 “Oxford Tan” Detailed Look

The adidas Yeezy Boost 350 “Oxford Tan” is set to be dropping tomorrow at 3 different locations, namely Sole What in Mid Valley, Crossover Concept Store in Sunway Pyramid and the adidas Originals store in Pavilion KL. The pair spots a beige-like tonal colorway with touches of Light Stone along the inner panels and heel. Check out… Read more »

Substitutions for Yeezy Boost “Pirate Black”

Since the tremendous launching of the Adidas Yeezy Boost “Pirate Black” last week, resellers and sneaker heads must have been blown away by the Yeezy “fever”, burning all over their feeds and overwhelmed by the desire to grab one, in which one is considered very lucky to be able to even get one. To those… Read more »

adidas Yeezy 350 Boost “Pirate Black” On Feet Look

Here’s the most anticipated release of the year so far – adidas Yeezy 350 Boost “Pirate Black”. This time around, the Black colourway features a predominantly black one-piece Primeknit upper with subtle grey detailing. The black continues throughout the Boost sole unit, lining, laces, and also the heel pull tab, with the red selvedge-like line… Read more »

That Yeezy Rush

It’s nearly been 1 week since the arrival of the Yeezy Low Boost 350 in Malaysia. The build up of the hype before the Kanye endorsed release was nothing short of insane and on the 27th of June 2015, it quite literally exploded.  Only 100 tickets were balloted out at Adidas’s store at Pavilion, KL… Read more »

Look Out: The Three Stripes Primed to Boost Up

Coke vs Pepsi. Apple vs Microsoft. McDonald’s vs Burger King. UPS vs FedEx. Chicago Bulls vs Utah Jazz. What do they all have in common? A rivalry. Rivalries make great stories and the greatest rivalries make the greatest stories in history. Today we take a look at 2 sportswear companies with one of the greatest… Read more »