Adidas, Jacquard by Google, and EA partners up for the next piece of wearable tech
Written by Aqil Nasri
Have you ever wanted to turn your football kicks into rewards? Well, now you just might. The people from Google, Adidas, and EA have banded together to create a smart shoe insole to defeat all other insoles.
Introducing the Adidas GMR, a smart shoe insole that connects to your phone and turns your kicks and movement on the football field into rewards in FIFA Mobile. The tag neatly slips into a pocket on the insole and tracks your physical movements with on-device machine learning algorithms. As such, all the kicks and running that you do while playing football will be translated into in-game rewards in FIFA Mobile. Powered by Google’s Jacquard wearable technology, this new tech is set to optimize your exercise time and gaming time into one.
Now, the GMR tag connects to the new Adidas GMR app, and once users finish setting that up, users will be able to link it with their FIFA Mobile profile. Once that’s done, users will reap the many benefits that it offers, such as unlocking an Adidas GMR-exclusive event in FIFA Mobile that’ll offer new real-world challenges every week, for example, kicking a ball a certain amount of times or running for a certain amount of kilometers. Also, there will also be leaderboards present as well, so you can bet that people are gonna compete like hell on the app.
However, before using the GMR tag, you’ll have to be sure that you keep it charged, as the battery will only last for two to three full games of football. Don’t worry though as the package that you buy the tag with will include a Micro USB cable, so you don’t need to go scurrying around finding an unused cable.
For a price point of just RM171.00, buyers will get two insoles included with their purchase. One of the Jacquard tags will be used to put in the shoe of your dominant foot, while the other will be a dummy tag that goes into the shoe of your other foot.
So, what say you avid football fans? Do you think the new Adidas GMR tag is worth a buy?
