Heading one of Malaysia’s underrated streetwear labels, idle/idō™ co-founder ZZ Liu talks about the struggle for people to accept his brand in Malaysia and overseas, his relationship with Wesley from Wong Fu Productions, and why slapping a logo on a t-shirt is overrated.
Timestamp
0:20 – Idea behind the name
1:10 – idle/idō’s progress so far
1:34 – How did the brand start
3:09 – How does personal style reflect the brand identity
4:05 – idle/idō’s actual identity
4:55 – One man show
5:32 – ZZ’s take on the Malaysian fashion scene and what he wants
7:08 – The Malaysian response to idle/idō’s collection
8:15 – Similarities between ACRONYM and idle/idō’s
11:25 – Why back pockets are not allowed
12:24 – ZZ’s design ethos
14:37 – How does the new government affects the business
16:00 – Appearance on Highsnobiety and GQ
17:26 – Relationship with Wesley from Wong Fu Productions
18:01 – Collaborative piece with Wong Fu Productions
18:20 – Future collaborations
18:48 – Where will idle/idō end up in the future
21:06 – Maybe pushing to another genre of fashion
22:10 – Similarities with Futuremade Studios, and differentiation
23:40 – Possible local collaboration and the importance of a collab
25:13 – Importance of putting a face on the brand
26:10 – idle/idō’s stance on using influencers
30:13 – idle/idō’s justification for a high price tag
32:33 – How ZZ handles competition
34:01 – How 2018 fashion was like and brand survival
36:12 – Plans for 2019
