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Everlast Lends Its Colours And Logo For A New G-Shock Collaboration

  • By Nabil Kamal
  • Aug 20
  • 0

Famed boxing brand Everlast has collaborated with G-SHOCK on the new GBA-800EL, a chunkier model that serves as a great canvas for the collaboration.

Dressed in all red in reminiscent of the red boxing gloves, Everlast’s logo is also engraved on the back. Switching on the light button also reveals “Choice Of Champions” on the LED backlight for extra details. Of course, it wouldn’t be a G-SHOCK without its associated functionalities; the G-Squad model is equipped with G-SHOCK Connected phone app to provide a deeper access to a number of functions that support workouts. A 3-axis accelerometer is also included in that keeps track of step counts.

The watch is available to purchase at all G-Factory stores and authorised dealers for a price of approximately RM 760.

 

 

 

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