Local clothing brand, HYPE Clothing Co. just released a brand spanking new Capsule Collection titled “INDIGOFERA”, which is named after a type of flower that produces the indigo colour of denim. Dubbed as the ‘denim flower’, INDIGOFERA is inspired by the World War II era where women had to do jobs that used to be specifically for men, because most of the men were away at war. The women workers wore denim to work while manufacturing warring needs.
The iconic US World War II poster girl and her propaganda song’s lyrics adorn the collections’ tees, raglan and sweatpants that comes in indigo colours (duh!). The collection is now available at all HYPE Clothing Co. Stores nationwide.
