Digital Is Now The Way
Digital is now replacing analog, and it has been that way for a very long time as the effects become more and more apparent. Brick and mortar stores are closing, as information regarding fitting and styling all can be seen online with one Google search away without having to lift your foot outside to go and see. Everything from step 1 all the way to step 5 can be done from the comfort of your own home, and PUMA has followed this route in cater to the ever growing demands of the online market.
“The online site will function as the one-stop destination for all things PUMA as we aim to provide an interactive online shopping experience for our loyal customer base, allowing them to view and understand PUMA products better through descriptive details such as materials
and product care,” said Jerome Rouch, Senior Retail Head of PUMA Southeast Asia. “Following the launch of our e-commerce site, we look forward to appealing to different customer segments by continuously seeking opportunities to introduce exciting concepts and offerings across our online and in-store environments.”
As an incentive to shop online, customers attain free shipping if they spend over RM200 in a single purchase, and an introductory 10% discount off regular-priced items will be available as a means to encourage users to come on the site and have a look. The e-commerce platform will also feature some exclusive seasonal drops from the likes of high profile collabs and collections, so you don’t have to go to the PUMA Select stores to see what’s there.
Looking to purchase any new PUMA product? head on to PUMA.com to see more.
In the meantime, Bell & Ross have also launched their own e-commerce site.