PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »
Tag: ader error
Ader Error Partners With PUMA For A New Capsule Collection
What? ADER ERROR has a new collaboration with PUMA we hear you say? Yeah. The world works in different ways, but sometimes the results can bear sweet fruit, and this seems to be the case between these two brands. FUTRO is the keyword for this collab. Presumably an acronym for Future Retro, everyday classic silhouettes… Read more »