PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »
Tag: big sean
PUMA and Big Sean Places Versatility First In New Collection
Versatility, Wearability & Functionality What you see above are the keywords used to describe Big Sean’s newest collaborative capsule with PUMA, and the partnership doesn’t falter from what it says, bridging together functionality and looks without sacrificing any quality. Inspiration for this capsule comes from Big Sean’s apparent view veering towards sensibility. “Over time, I’ve… Read more »