Reasons To Wear Your Grails

Written by Hans Abdullah. You’ve waited for them to be released ever since you first caught news of them on a Masses article and the many social media platforms that you’re a part of. You’ve counted down the days, marked the dates on your calendar and set numerous reminders so that you will be right… Read more »

Only Real Adidas Heads Know This.

As most of us have heard, Adidas has jumped over the ‘Jumpman’ by taking the number two spot in terms of number of sales as Nike continue to take the lead in the scoreboard. Adidas’s move to incorporate their Boost technology in their sneaker silhouettes have become a game-changing move in the sneaker industry where… Read more »

Recap DCODE House Of 1A: Sneakers Week

We had a great time over the weekend! A big shoutout to whoever that showed up & hung out with us at ‘DCODE House Of 1A : Sneakers Week’ event last week! Don’t worry if you missed out because we got you covered. Here’s the highlights of what went down. (Spot some of your familiar… Read more »

MASSES Favorite Sneakers of 2015

We are fast approaching the end of 2015 and it has been another great year for sneakers. Earlier this year, we wrote an article about the emergence of adidas as a force to be reckoned and boy, adidas did not disappoint. It has been a strong year for the sneaker conglomerate from Germany but that… Read more »

adidas Yeezy 350 Boost “Pirate Black”

While some of us are still awaiting the second coming of Christ, the wait for the second coming of the adidas x Kanye West Yeezy 350 Boost has finally ended. Just when we thought we have had enough of Yeezy fever, these sneakers are sure to please the legions of Yeezus fans out there and… Read more »

Look Out: The Three Stripes Primed to Boost Up

Coke vs Pepsi. Apple vs Microsoft. McDonald’s vs Burger King. UPS vs FedEx. Chicago Bulls vs Utah Jazz. What do they all have in common? A rivalry. Rivalries make great stories and the greatest rivalries make the greatest stories in history. Today we take a look at 2 sportswear companies with one of the greatest… Read more »