Written by Sean Ho Dad seems to be the first word that Nike`s spotted in the dictionary, as another chunky shoe has been given a luxe remix. Coming in three colours, the Nike M2K Tekno SP features a combination of synthetic leather, woven fabric, mesh, suede and nubuck. All three follow a monotonous palette… Read more »
Tag: HYPE
From The Thread EP4 With ZZ Liu of idle/idō™
Heading one of Malaysia’s underrated streetwear labels, idle/idō™ co-founder ZZ Liu talks about the struggle for people to accept his brand in Malaysia and overseas, his relationship with Wesley from Wong Fu Productions, and why slapping a logo on a t-shirt is overrated. Timestamp 0:20 – Idea behind the name 1:10 – idle/idō’s progress so… Read more »
Martine Rose Ups The Chunk For New Air Monarch IV Collab
Written By Sean Ho Martine Rose collaborated with Nike to introduce its own spin on the Air Monarch IV. London-based menswear designer Martine Rose revamped the ever classic dad shoe by making it chunkier than it is before, or melted. Depending on how you look at it. The sneaker comes in three different colourways, OG… Read more »
Concepts X Nike SB Dunk ‘Purple Lobster’ I WDHANFTSY
The Lobster series of SB Dunks was a special time in the SB era. Mimicking the lobster skin, Concepts came up with three iterations based on rarity, the Red Lobster, Blue Lobster, and Yellow Lobster. Now, Julian ‘ Sunflower’ Leong and Bryan ‘Botak’ Chin review the sequel to the famed collaboration, the Concepts X Nike… Read more »
Sneakernomics EP3 With Paul Bernard Xavier
You may not know Paul Bernard Xavier, but that’s okay, because he tries to keep it that way. What you may not know, is that Paul transcends above the avid sneaker collector into the upper echelons of shoe collecting, with multiple pairs of grails lying around, all for the love of the culture. Julian brings… Read more »
The New Adidas Ultraboost 19: Worth Your Purchase?
If you’ve been on Highsnobiety as of late, you would’ve seen an article of the new Ultraboost 19 being featured extensively as Adidas tells the story of how they deconstructed the model, and rebuilt it after picking out the fundamentals that could be improved on. Product images enticed readers with a view of a silhouette that still… Read more »
Idle/Ido Travels Into The Mind For Its Fourth Collection
Concepts can sometimes get lost during the ideation phase following up to the execution, but Idle/ido have it pretty much spot on in their Volume 4 Collection. A journey into the mind, to explore thoughts that lead to the formation of ideas to the end product. Which is basically a convoluted way of saying the… Read more »
Start The New Year Fast As Nike Drops The Vaporfly 4% Flyknit Tomorrow
Time To Update That New Year Resolution The Vaporfly 4% is not a gimmick. We all know this, as world class marathon runners have endorsed the shoe and won major titles with the silhouette, to a point where HighSnobiety claims that the shoe is just too overpowered for its own good. Which it is. We… Read more »
Virgil Abloh Discontinues ‘The Ten’ Series With Nike
It was all everyone else could talk about end of last year, and pretty much this year, but as they say, all good things must come to an end. After the original line of The Ten, and 15 more spin-offs from The Ten, Virgil has finally closed the chapter on the collaboration in an Instagram… Read more »
The Masses Guide To Christmas Gifts For Different Friends
Written by Isaac Yeap It is then again the season of joy & giving! Want to be an excellent gift-giver to your friends? We here at MASSES MY have compiled a list to cater for different types of friends! Be sure to check out & make sure they get the best they could ask this… Read more »