The adidas Ultraboost has long been in the game and is a very well known silhouette from all walks of life, from your aspiring hypebeast to your grandparents. Now, after countless iterations, design variants, and collaborations, adidas believes it has designed the peak Ultraboost silhouette, using help from space. Bold claims. Drawing parallels with the space… Read more »
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adidas Partners Up With The International Space Station To Test Shoes In Space
Picture Credit: Highsnobiety In an announcement that nobody expected, adidas have partnered up with the International Space Station to further push the boundaries of product innovation, by literally sending its products to space. The partnership aims to pursue breakthroughs to improve future design and engineering for athletes both on and off Earth. The first phase… Read more »