PUMA goes all in with the vaporwave of the 80s, as the brand gives its FAST RIDER model a refresh for 2020, in the form of the FUTURE RIDER and STYLE RIDER. In true flash of the 80s, the FUTURE RIDER is equipped with a sleek white midsole and Formstrip, mated to black suede overlays… Read more »
Tag: puma
PUMA Taps J. Cole To Release ‘The Sky Dreamer’ Collection
Written by Ardi Hamedani Puma just announced their latest partnership with Grammy-winning artist J.Cole. A short film and TV commercial has been produced, directed by Cole himself. The concept of going after one’s dream, regardless of the difficulties and problems faced on the journey is the main idea behind this film. The reason behind… Read more »
PUMA And Balmain Partner Up To Rework Boxing Attire With Cara Delevingne
In their first ever threeway collaboration, PUMA have linked up with BALMAINand Cara Delevingne to infuse traditional boxing attire with Parisian couture. 2 capsule collections comprise this drop, both designed by BALMAIN Creative Director Olivier Rousteing and Cara, who is also Rousteing’s friend and muse. The perfect face for the campaign too, as mentioned before… Read more »
Boxing Meets Streetwear In Adriana Lima’s Latest Collaboration With PUMA
Written by Evely Tan International supermodel Adriana Lima teams up with PUMA for a boxing inspired performance pieces with a strong streetwear influence. Boxing has always been an important part of her life which after 18 years, has drove her towards this collaborative collection with PUMA. Adriana reinvented the LQD CELL Shatter XT AL which… Read more »
PUMA Taps One Piece To Rework The Cell Endura
Written by Evely Tan Legendary anime One Piece collabs with Puma for the first time ever this year releasing One Piece x Puma Cell Endura which represent the pirate ship, Thousand Sunny captained by Luffy and the Straw Hat Pirates. The sock-style upper features the pattern of ‘The Gum Gum Fruit’ then followed by a… Read more »
FLEX 02: She’s The Man
EPISODE 02 We spice things up a little bit for the second episode, as the game master decides that for the next challenge, the hosts will style a woman, in men’s clothing. Will Josh come triumphant again? Will Ben pull off a similar undertone? Will Isaac come close to clinching the title? Will Ethan add… Read more »
PUMA Open Its First E-Commerce Store In Malaysia
Digital Is Now The Way Digital is now replacing analog, and it has been that way for a very long time as the effects become more and more apparent. Brick and mortar stores are closing, as information regarding fitting and styling all can be seen online with one Google search away without having to lift… Read more »
PUMA Taps Turkish Streetwear Label Les Benjamins For Their Travel Photography Inspired Collection
On the right: Bunyamin Aydin (Credit to: Zimbio) Bunyamin Aydin is passionate about two things, photography, and travel. And in a brisk change of direction, PUMA has decided to collaborate with Aydin’s brand, Les Benjamins in order to reflect his passions into the capsule collection. Which proves to be an interesting one, as we’ll explain… Read more »
PUMA Drops The Latest Sankuanz Collab
Written By Sean Ho Sankuanz hits up Puma to create a rather more practical approach to their Spring-Summer’ 19 collection, and designer, Shangguan Zhe has got a lot up his sleeves. Founded in 2013, the emerging fashion house focuses on the influences and clashes between technological innovations and social institutions. Sankuanz deconstructs the reality through fashion… Read more »
Selena Gomez Collaborates With Puma Emphasizing Women Empowerment For Her “Strong Girl” Collection
PUMA introduces their latest collaboration with brand ambassador Selena Gomez with a one-of-a-kind assortment that involves ‘strength’ stitched into every piece. Selena Gomez gets her inspiration from legacies of strong women from the past to recreate classic pieces for the modern girl with elements of women empowerment incorporated into the collection. The collection is dubbed… Read more »