PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »
Tag: puma
PUMA and Big Sean Places Versatility First In New Collection
Versatility, Wearability & Functionality What you see above are the keywords used to describe Big Sean’s newest collaborative capsule with PUMA, and the partnership doesn’t falter from what it says, bridging together functionality and looks without sacrificing any quality. Inspiration for this capsule comes from Big Sean’s apparent view veering towards sensibility. “Over time, I’ve… Read more »
Ader Error Partners With PUMA For A New Capsule Collection
What? ADER ERROR has a new collaboration with PUMA we hear you say? Yeah. The world works in different ways, but sometimes the results can bear sweet fruit, and this seems to be the case between these two brands. FUTRO is the keyword for this collab. Presumably an acronym for Future Retro, everyday classic silhouettes… Read more »
‘Bangun’ To Aman Ra’s Call For The Masses
Written By Zaaim Hariz “Dulu asyik asyik mengadu, kata aku tak ada apa, selagi aku bernyawa, aku rasa aku berharta” “Hari hari aku bersyukur ya rabbi, hidup sehari lagi untuk cuba lagi” – Aman Ra BUDAK FLAT, BANGUN! Aman Ra is here to bring us back to his roots with his new music video for ‘Bangun’. Fresh off… Read more »
How To Take Care Of Your Sneakers
Throw a rock anywhere and you’re bound to hit three to five sneakerheads (even self-proclaimed ones). If there’s one thing sneakerheads suffer the most, is the yellowing, the filth from usage, and crumbling of their beloved pairs, but fret no longer because we are here to introduce you a few steps on how to take care… Read more »
The Weeknd Remixes The PUMA Suede 50
Abel Tesfaye isn’t stopping anytime soon. After announcing an Asia tour (which conveniently leaves out Malaysia), the R&B singer debuts a remix to an evergreen silhouette, by imbuing his take and vision unto the PUMA Suede 50. The Suede 50 x XO follows up to the XO Parallel with a mid-cut take with a military… Read more »
PUMA Drops The Thunder Desert Today
PUMA continues to ride the waves of chunky and stylish dad shoes, releasing with yet another iteration of the Thunder, the Thunder DESERT. For those still not in the know, the Thunder pays tribute to previous collections and silhouettes such as with Alexander McQueen, reimagining with a bulky and unapologetic feel. The new iteration comes… Read more »
Heritage: The PUMA Suede X Santa Cruz Drops In Malaysia
PUMA really isn’t stopping with their collaborations. Right after several big ones from Big Sean and MCM, the brand has tapped Northern Cali natives and skate culture icons Santa Cruz Skateboards to celebrate half a century of PUMA Suede, and this one has a bit of history to too, because Santa Cruz Skateboards also happens… Read more »
The History Of The Football Boot
We’re now right smack in the middle of World Cup month, and this time round presents an interesting twist compared to the last few World Cups of 2014 and 2010. After the defeat of major players and team favourites from the likes of Germany, Spain, and Argentina having had to pack up their bags and… Read more »
PUMA and SEGA Drops Not One, But Two RS-0 Collabs
You Wait For One, Then Two Come At Once Previously, PUMA has teased its RS-0 Sonic collaboration at a pop-up in Berlin back in March, detailing the final product, but no dates were given as to when it will drop. We now have a confirmed date, and it releases on the 5th of June, worldwide.… Read more »