PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »
Tag: shantell martin
Is Transparency The New Trend?
It’s been on circulation for quite some time now and everyone worth their salt knows that there’s currently rising popularity with having see-through uppers on their silhouettes, with the Nike React Element 87 being the epicentre of the hype cloud. Adidas too is riding the train, with Kim Kardashian having given a sneak peek at… Read more »
A Chat With Shantell Martin And Her Collab With PUMA
Unique very much describes Shantell Martin’s character. Having only worked almost exclusively with black and white, Shantell talks to us about the concept of her art, her reasoning behind her colour palette, her views on the ever evolving art scene, and her current collaboration with PUMA. Nabil: Seeing as most of your produced work is… Read more »