Why The Adidas Futurecraft.Loop Is An Important Step Towards Sustainable Footwear

It Also Means That Your Sneakers Will Perpetually Live On Forever. Futurecraft is no longer just 4D. Just recently, Adidas shook the world a little bit by introducing a sneaker that is 100% recyclable, called the Futurecraft.Loop, with the idea behind it that you it would complete the circle between manufacturing and consumption and back to… Read more »

PUMA Reopens The Archives To Revisit The CELL Endura

As vintage clothing start picking up as a trend, global sports brand PUMA revives a 90’s silhouette from their archive dubbed the CELL Endura “Patent 98”. The revival of the silhouette is to commemorate the silhouette’s 20th anniversary since it was released. First introduced in 1998, the CELL Technology was built and designed using stable-cushioning… Read more »