We reminisce back in 2015 when Boost was first introduced, where Adidas changed the sneaker game globally with the Ultra Boost, NMD’s and Yeezy Boost. The preferred aesthetics for sneakers then were slick and had a sharp shoe shape until the Yeezy Boost 350 V2 were released. The phenomenal demand for them changed the landscape… Read more »
Tag: ultra boost
The Borak-Borak Session: Edmond Looi, The Architectural Sneaker Customizer
We recently managed to catch up with Edmond Looi, sneaker customizer who takes customisation to another level by cutting up Yeezy’s and more. Find out how he left the Architectural industry to pursue his passion, how he got into streetwear and customisation, and what are his future plans.
WDHANFTSY : 100 Rarest Pairs On Display At DCODE 2017
We know “WDHANFTSY’ Shows have slowed down a lot and we have not posted any videos in awhile, but finally…….. WE ARE BACK! In this new episode, it is the DCODE Edition where we feature some of the rarest 100 pairs in Malaysia contributed by a few Malaysian collectors that was displayed during the DCODE… Read more »
Only Real Adidas Heads Know This.
As most of us have heard, Adidas has jumped over the ‘Jumpman’ by taking the number two spot in terms of number of sales as Nike continue to take the lead in the scoreboard. Adidas’s move to incorporate their Boost technology in their sneaker silhouettes have become a game-changing move in the sneaker industry where… Read more »
The adidas Ultra Boost Uncaged “Black Boost”
Today we give you a closer look at the latest colourway of the UltraBOOST Uncaged, dressed in a sleek and simple Black and White color scheme. This particular pair of UltraBOOSTs Uncaged features a combination of Grey, Black and White throughout the Primeknit upper — complete with a black heel cab, BOOST sole and white… Read more »
MASSES PICKS: 10 FAVOURITE SNEAKERS OF 2016
2016 is coming to a close and we have seen a HUGE number of sneaker releases this year. Again, it’s been an awesome year for sneakers in general with a number of great collaborations and new innovations. It was hard to pick but in the end, there could be only 10 on the list. Once… Read more »
adidas Ultra Boost LTD “Mystery Grey”
If any of you have read our latest #MASSESzine no.7 : The Running Issue, you would know how much we love the adidas Ultra Boost and how high of a regard we have for the shoe. So it would only be natural that we look forward to any Ultra Boosts drops in Malaysia. This time… Read more »
MASSES Favorite Sneakers of 2015
We are fast approaching the end of 2015 and it has been another great year for sneakers. Earlier this year, we wrote an article about the emergence of adidas as a force to be reckoned and boy, adidas did not disappoint. It has been a strong year for the sneaker conglomerate from Germany but that… Read more »
Ants VS Ultra Boost Part 2
Here is an update from Fendy Zaidan of Junk Cult on his ants situation with his Ultra Boost pair. In our previous post, we were treated to only pictures of the hole they made. Today we are treated to a video of the ants walking in and out of the sole. It appears that the… Read more »
Ants VS Ultra Boost
It’s a known fact that one of the first things that we do when we reach work is to open up Facebook. It’s like second nature to us. Lo and behold, when I did that this morning, I saw this status in one of the most active Malaysian streetwear groups that I am in:- Fendy… Read more »