PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »
Tag: weeknd
The Weeknd Remixes The PUMA Suede 50
Abel Tesfaye isn’t stopping anytime soon. After announcing an Asia tour (which conveniently leaves out Malaysia), the R&B singer debuts a remix to an evergreen silhouette, by imbuing his take and vision unto the PUMA Suede 50. The Suede 50 x XO follows up to the XO Parallel with a mid-cut take with a military… Read more »