Selena Gomez Collaborates With Puma Emphasizing Women Empowerment For Her “Strong Girl” Collection

PUMA introduces their latest collaboration with brand ambassador Selena Gomez with a one-of-a-kind assortment that involves ‘strength’ stitched into every piece. Selena Gomez gets her inspiration from legacies of strong women from the past to recreate classic pieces for the modern girl with elements of women empowerment incorporated into the collection. The collection is dubbed… Read more »

PUMA Reopens The Archives To Revisit The CELL Endura

As vintage clothing start picking up as a trend, global sports brand PUMA revives a 90’s silhouette from their archive dubbed the CELL Endura “Patent 98”. The revival of the silhouette is to commemorate the silhouette’s 20th anniversary since it was released. First introduced in 1998, the CELL Technology was built and designed using stable-cushioning… Read more »

Nike Gets Rebellious With The Nike Blazer Mid

The Nike Blazer has been part of the streetwear community for a long time. This time, Nike releases another iteration of the Nike Blazer known as the Blazer Mid Rebel which features asymmetrical lacing system and a medial side zipper. Word is going around among sneakerheads saying that the Nike Blazer Mid Rebel has similar… Read more »

A New Women’s Exclusive Air Jordan Is Dropping Tomorrow

Premium Detailing Personal opinion. I absolutely love some of the women’s exclusive colourways, and most times during its release I get very disappointed that it’s not available for men’s as well, such as this one. The women’s iteration of the Air Jordan 1 has had many different variations, but the additional canvas foxing on the… Read more »

Remixed: The AJ1 Rebel “Chicago” Drops 19 May

We promise you, this isn’t a bad remix of an old classic. The women’s exclusive Jordan 1 is one of many silhouettes restyled in-house by 18 of Nike’s female designers, as a representation of inclusivity by the footwear giant. As a result, and a fairly simple brief given by Footwear Director Andy Caine (of which… Read more »

Masses’ Picks 8 Entry Level Sneakers For Women

Imagine one day. Your girlfriend’s birthday is near. You find your beau browsing some sneakers, suddenly taking an interest after having a browse through JD Sports, or Sole What. She notices you standing behind, observing the shoes that she’s looking at. Suddenly, her voice breaks the silence. The clicking of the mouse stops. She says… Read more »

Anticipate Nike’s ‘Pearl Pink’ Epic React Flyknit

Nike recently released their newest running innovation, the Epic React Flyknit and was a big hit among runners and sneakerheads in general. The Nike Epic React Flyknit will be released in two brand new “Pearl Pink” iterations, one made for men and another for women. Both colorways are almost similar, however the pair for the… Read more »