As vintage clothing start picking up as a trend, global sports brand PUMA revives a 90’s silhouette from their archive dubbed the CELL Endura “Patent 98”. The revival of the silhouette is to commemorate the silhouette’s 20th anniversary since it was released. First introduced in 1998, the CELL Technology was built and designed using stable-cushioning… Read more »
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Pepsi Co. Taps PUMA For A Throwback Collaboration
PUMA’s taking no breaks in its long line of collabs, and the next one on the cards is a partnership with soft drink company, PEPSI. As part of their anniversary collection, the collaboration sees a classic Pepsi-Cola® script logo printed on the side of the PUMA Suede in white and blue over a tone-on-tone Formstrip, finished… Read more »
PUMA Pays Tribute To The “Silent Gesture” In New POWER THRU PEACE Collection
Let’s get into a little bit of backstory first behind PUMA’s new capsule collection. Back in the 1960s, apartheid in South Africa and racial segregation in the United States were rife, and racism was to some extent, was at its peak. Come the 1968 Summer Olympic Games in Mexico City, a young 200m sprinter by… Read more »
PUMA Collaborates With Atelier New Regime For Streetwear-Ready Styles
PUMA has definitely stepped up their game in the lifestyle department and now, they are elevating it with an exclusive collaboration with Montreal-based streetwear label, Atelier New Regime (ANR). ANR is well known for their streetwear ready-to-wear which incorporates modern, French-influenced designs, English ethnicities of Montreal and motorsport drawn inspirations. ANR was founded by three… Read more »
Masses Picks: PUMA Sneakers You Are Sleeping On
Anyone who knows even a tiny bit of sneakers know that the scene is currently littered with smatterings of Off-White this and Off-White that at every corner you peek. It’s glaringly obvious that the scene here is driven by hype, and is steering attention away from other brands that truly deserve more credit, underrated brands… Read more »
PUMA Calls Up Karl Lagerfeld For Next Collab
Wait, Hold Up Karl Lagerfeld is by and large, an eccentric character. He carries a certain personality one would describe as a fashion snob who only looks a certain way at certain items, and who wouldn’t? After helming esteemed fashion house Chanel and his own namesake brand to great success, a certain level of expectation… Read more »
KISS Frontman Now Has His Own PUMA Suede For Sale
Now you no longer have to rock just the band shirt PUMA’s not putting the brakes on these collaborations. Right after Big Sean and ADER ERROR, the sportswear giant turns to the music scene, and immediately employs one of the biggest names in Rock & Roll for a partnership featuring the ever-versatile Suede 50 model.… Read more »
Take A Look At PUMA’s Biggest Concept Store In Southeast Asia
PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »
PUMA and Big Sean Places Versatility First In New Collection
Versatility, Wearability & Functionality What you see above are the keywords used to describe Big Sean’s newest collaborative capsule with PUMA, and the partnership doesn’t falter from what it says, bridging together functionality and looks without sacrificing any quality. Inspiration for this capsule comes from Big Sean’s apparent view veering towards sensibility. “Over time, I’ve… Read more »
Ader Error Partners With PUMA For A New Capsule Collection
What? ADER ERROR has a new collaboration with PUMA we hear you say? Yeah. The world works in different ways, but sometimes the results can bear sweet fruit, and this seems to be the case between these two brands. FUTRO is the keyword for this collab. Presumably an acronym for Future Retro, everyday classic silhouettes… Read more »