PUMA Calls Up Karl Lagerfeld For Next Collab

Wait, Hold Up Karl Lagerfeld is by and large, an eccentric character. He carries a certain personality one would describe as a fashion snob who only looks a certain way at certain items, and who wouldn’t? After helming esteemed fashion house Chanel and his own namesake brand to great success, a certain level of expectation… Read more »

KISS Frontman Now Has His Own PUMA Suede For Sale

Now you no longer have to rock just the band shirt PUMA’s not putting the brakes on these collaborations. Right after Big Sean and ADER ERROR, the sportswear giant turns to the music scene, and immediately employs one of the biggest names in Rock & Roll for a partnership featuring the ever-versatile Suede 50 model.… Read more »

Take A Look At PUMA’s Biggest Concept Store In Southeast Asia

PUMA’s new direction when it comes to collaborations is interesting, in that the company brings the collaborations itself direct to consumers via an upmarket subsidiary called PUMA Selects, which mirrors the same model used by another well known retailer, H&M and its sub-brand, COS. Spanning over 400 square feet, the newly refurbished flagship store is… Read more »

PUMA and Big Sean Places Versatility First In New Collection

Versatility, Wearability & Functionality What you see above are the keywords used to describe Big Sean’s newest collaborative capsule with PUMA, and the partnership doesn’t falter from what it says, bridging together functionality and looks without sacrificing any quality. Inspiration for this capsule comes from Big Sean’s apparent view veering towards sensibility. “Over time, I’ve… Read more »

The Weeknd Remixes The PUMA Suede 50

Abel Tesfaye isn’t stopping anytime soon. After announcing an Asia tour (which conveniently leaves out Malaysia), the R&B singer debuts a remix to an evergreen silhouette, by imbuing his take and vision unto the PUMA Suede 50. The Suede 50 x XO follows up to the XO Parallel with a mid-cut take with a military… Read more »

Heritage: The PUMA Suede X Santa Cruz Drops In Malaysia

PUMA really isn’t stopping with their collaborations. Right after several big ones from Big Sean and MCM, the brand has tapped Northern Cali natives and skate culture icons Santa Cruz Skateboards to celebrate half a century of PUMA Suede, and this one has a bit of history to too, because Santa Cruz Skateboards also happens… Read more »

7 Underrated Collabs Of 2018 So Far

Half of 2018 has gone by, and we’ve seen some fire so far, from the Nike React Element 87, Off-White Converse, Sean Wotherspoon Air Max 97/1, and the upcoming Off-White Air Jordan 1 “UNC,” but along with it, came a plethora of other collabs that were overshadowed by the ones previously mentioned. Good news is, the… Read more »