Adidas Introduces The Next Iteration Of Boost In The New Pulseboost HD

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Dubbed The Boost HD

It’s about time the boost technology received some form of update. After its introduction into the Adidas line in 2013, the tech has graced almost every midsole on every Adidas silhouette, providing a level of comfort that before this, has never been rivaled before.

Now, 6 years in, its time to give the tech an improvement, and they’ve come up with this, the Boost HD. While not exactly the most appealing of names, it does have some context to its improvements. In this sense, the Boost is made much sharper in terms of response by increasing foot stability without sacrificing the pellet’s cushioning and energy return capabilities. Seemingly minute returns, but with an open-sourced plan to collect data and interact with athletes from hot spots all around the world, the gains are made more apparent and fine tuned to the tee.

The outcome? The shoe now sits lower to the ground, and is more responsive to the urban environment than ever before. New Continental Adaptive Traxion rubbers provide constant levels of grip on any surface, in any condition, while the upper is constructed with a new knit called Adapt Knit, a more flexible upper that stretches where you really need it.

Stephan Schneider, Sr. Product Manager, adidas Running, said: “Running in a city is unlike running anywhere else. Traffic, lights and crowds make for a unique experience—high challenges that come with high reward. We wanted to create something that was born from urban runners. Their infrastructure. Their inspirations. Their energy.

To create Pulseboost HD, we started by breaking down the elements of running in a city, namely the position of the foot. For example, runners are more on their forefoot than midfoot. We then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn’t a product made by adidas, it is a shoe created by urban running culture.”

Apart from running culture, the Three Stripes has also collaborated with Spotify to include a QR code on the tongue that links to a custom playlist that changes based on where you are in the world, putting every runner in the mindset. Scan the code with any QR reader and Spotify will launch and unlock the exclusive playlist.

Retailing at RM 600, the Pulseboost HD is available to purchase at major Adidas outlets everywhere and also online from 22nd August onwards.

 

 

Malaysian Filmmaker Bags Honours At The 2019 Cannes Lions International Festival

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We all know Cannes is quite a big deal for filmmakers. It’s a stomping ground for the likes to showcase their art in the most visually compelling way and one that credits great esteem to the winners of the competition.

And at the Cannes Lions International Festival Of Creativity that celebrates the best of advertising and creative communications, Nadiah Hamzah has done just that. In collaboration with Leo Burnett, Nadiah has produced an anti-bullying PSA to nail down the point that being a bystander to these events by sharing and liking videos that spread like wildfire online does nothing to help the victim and curb cases of bullying. Especially now, in recent times when cases like the death of the late Zulfarhan Osman was caused by incessant bullying which ultimately led to his unfortunate demise.

Speaking to The Rakyat Post, Nadiah detailed that she wasn’t the only person who directed this; the project was actually realised with the help of two other upcoming directors, Syed Manuh and Emir Ezwan.

 

The resulting efforts have bagged them a Bronze medal, and if that’s anything to go by, signals that we are more than capable to compete in the international stage. Congratulations to Nadiah and the team for their outstanding acheivement!

The Nike Joyride Is For People Who Hate Running | WDHANFTSY

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This shoe has a simple goal in mind, to entice people who hate running, into actually picking up running. Featuring separate TPE balls sectioned off into 4 different capsules, Nike has made a midsole that conforms to your feet, every single time you step on the ground.

Bounce in with Bryan ‘2nd Child’ Chin and Julian ‘Sunflower’ Leong as they breakdown the Nike Joyride Run FK. What are your thoughts on the shoe? Would you pick up running in these?

The Yeezy 700 “Wave Runner” Is Restocking This Weekend

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The shoe that elevated the dad shoe trend into the mainstream. The shoe that got everyone into chunky. The shoe that started a trend. Regardless of what you say, you can never deny the Yeezy 700 “Waverunner’s” influence on the sneaker scene.

Asymmetric paneling, unique colour blocking, and that all important thick midsole provides all the comfort you’ll ever need in a shoe, and thanks to its use of lightweight materials, it’s surprisingly light on the feet and won’t strain over long periods of use.

And now you can outfit the whole family too. The Yeezy 700 “Wave Runner” releases in full family sizes for a mint price of RM 1400 on Adidas.com or at Adidas Originals KLCC. Get ready to splurge this weekend.

The Air Jordan 1 “Satin Black Toe” Releases This Weekend

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UPDATE 28/8/19: The shoe has been postponed again to 30/8/19.

UPDATE: The shoe’s release date has been postponed to 28/8/19.

It’s no surprise that the Air Jordan 1 “Satin Black Toe” is on track to become one of the most hotly anticipated shoes of the summer. It is as rare as it gets for an OG-colour makeup too, with the first release launched in 1985, and the last one in 2016. Given the number of releases, the hype is pretty self explanatory. Let’s get down to the details.

Much like the “Satin SBBs” of before, this version substitutes leather for the aforementioned material in its namesake. The wings logo too is a stitched on jeweled version, making do without the debossed one usually seen on other models, while the rest is relatively untouched to retain its aesthetic, which we’ve no complaints whatsoever.

As these are a women’s release, do consider going one and a half size up if you want to purchase. Retailing at RM 649, the shoe will be available on SNKRS Malaysia this Saturday, 17/8 at 10am. Best get yourself ready on Saturday.

You Can Still Cop Good Sizes Of The Air Jordan 6 “PSG”

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Credit: Sole Supplier

With Jordan Brand and PSG taking things further and further out of the pitch, the collaboration has moved towards a more lifestyle approach, rather than staying inside the grounds for more functional wear. It’s practically evidenced by the sheer abundance of shoes that’s released, from the Air Jordan 1s, Jordan Mars 270, and even a rumoured Jordan 1 Low.

But what we think is probably the nicest looking one out of them all has got to be the Jordan 6. Nearly murdered out in a scheme of Grey, Black with Red accents, the shoe just oozes stealth, and the panelling found on the 6s just makes it a whole lot better to look at than the other 2.

 

Details include a rubber PSG logo on the heel, Paname tag on the lateral heel collar, and ICI C’EST PARIS on the insole.

While all of the small sizes are gone, UK 9 onwards is still available to purchase at RM 879. If you want something that’s blacked out, but not really, this is your best pick.

UNDERCOVER Brings The Sunshine With The “Bright Citron” Daybreak

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The UNDERCOVER X Nike Daybreak has been making oceanic waves in terms of accessibility to a hype collaboration. With multiple colourways already released from the blueprint, Jun Takahashi looks to take the brighter route this time round with the release of the “Bright Citron” colourway.

The collaboration retains much of the same physicalities, still featuring the sharktooth plastic bit on the heel and UNDERCOVER’s logo on the heel tab, only this time, the nylon is donned in bright yellow, flanked by grey suede and accented with a black swoosh. The silhouette is finished off with black speckled midsole bearing Jun’s label on the lateral portion.

The shoe is available to purchase now for a price of RM 649 at nike.com.

Cop The Nike X Stranger Things “Upside Down” Now

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After the last 2 of releases which depicted an original colour pack and a reiteration of Hawkins High school colours, Stranger Things is back with a more conceptual outlook than before.

Introducing then, the “Upside Down” pack, featuring three heritage models that adorn a double layer construction which peels away through rough wear and tear to reveal another layer underneath of blue. The Tailwind, Blazer, and Cortez are the chosen models for this iteration, with all of them having been covered with a off white upper that frays into navy blue, signifying the underworld.

All three are still on a full size run for a price of RM 495 on Nike.com, so best proclaim your fandom now before everyone else gets on the hype.

OBSCR Bridges Emotions And Energy In New “Techno Waves” Collection

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Fresh off of the OBSCR X Ovation drop, the brand drives down to dissect a specific genre of music that has been thought of as sinister, evil even as put out by the generations before this.

Dubbed “Techno Waves,” the collection explores the inter-connectivity between memories, feelings, and euphoric sentiments that transcends the youth and into something greater. A controlled chaos, if you will. From waves and vibrations, sound and emotions.

The First Drop includes a plethora of t-shirts with normal print, including a monotone tie-dye t-shirt that comes in Green or Purple. ‘Member of Techno Wave Association’ can be found on the front and back. The first drop retails for around RM 129 – RM 149 and can be had at OBSCR online.

Royal Selangor Adds Wolverine To Its Marvel Characters Roster

Posted by & filed under Art, Design, Lifestyle.

If you ever only need one figuring in your house, this would probably be the only one you need.

Welcome everyone, to the Wolverine figure by Royal Selangor, and immediately after laying your eyes upon its incredibly detailed frame, you’ll come to notice that the model stays true to the silhouette of the comic books, and not Logan from the movies. This means that the iconic cowl makes itself present, along with the suit and sharp tipped boots. Wolverine’s claws are fully unsheathed in complete rage, ready to pounce on his next enemy.

Only 3000 of these beauties are made worldwide, and are individually numbered, so you know you’re gonna have a special model in your hands. The Limited Edition Wolverine Victorious is available to order at any Royal Selangor retail store, or online.